EN | Essentials of Social Media Etiquette and Trend-Tracking for Heritage Interpreters and Tourist Guides

In an increasingly digital world, heritage interpreters and tourist guides must adapt to the evolving landscape of communication and technology. This course is a dynamic course designed to equip professionals with the essential skills needed to engage effectively with diverse audiences and enhance visitor experiences. This four-hour course is structured into three comprehensive modules: 1. Social Media Etiquette for Heritage Interpreters and Tourist Guides: Explore the significance of social media in promoting heritage sites and tours. Learn best practices for creating a professional online presence, dos, and don'ts, engaging with audiences respectfully, AI Applications and managing public feedback effectively. Participants will develop tailored social media strategies through practical exercises. 2. Track social media trends to enhance tourist experiences and audience engagement. Participants will learn the importance of being informed about trends that shape audience expectations and engagement strategies. Key resources for monitoring these trends will be explored. Practical exercises will guide participants in identifying and applying emerging trends to their work. Learning Goal: Equip heritage interpreters and tourist guides with essential digital skills to navigate the digital world, use AI tools for content planning and improve narrative creation, and track social media trends to enhance tourist experiences and audience engagement.